Free Google Ads Profitability Calculator
Want to Know if Google Ads Will Actually Work for You?
Before you spend a single dollar on ads, you need to do one thing: Make sure the math works.
I’ve seen way too many small business owners launch Google Ads campaigns with no plan — no idea what a lead should cost, what they can afford, or what kind of budget is actually needed. And after a few months of wasted spend, they say: “Google Ads doesn’t work.”
But here’s the truth: Google Ads can work — if you understand your numbers first.
This Free Calculator Will Tell You:
What a customer is worth to your business
How much you can afford to spend on leads
What your daily and monthly budget should look like
Whether or not your ads have a real shot at being profitable
It’s broken into 3 simple tabs:
1. Target Cost Per Lead: Figure out what a lead is *actually* worth to your business — based on customer value, profit, and how many leads turn into customers.
2. Minimum Google Ads Budget: Estimate your minimum daily and monthly budget based on your goals and average cost per click — so you know if this is realistic or not.
3. Estimated Results: See how those numbers might play out over a month — including expected clicks, leads, new customers, and profit.
How to Get It
Fill out the short form below, and you’ll get instant access to the calculator.
Once you open it, go to **File > Make a copy** to save it to your own Google Drive. Then just plug in your numbers and watch everything calculate instantly.
Want help running the numbers?
If you’re not sure about your numbers — or just want someone to double-check that everything adds up — I’m happy to help.
